[The Gagliardi Group](/project/gagliardi-group) ------------------------------------------------- Submitted by Eric Leech on Wed, 02/11/2026 - 16:28 Project Category [Higher Education](/taxonomy/term/51) Project Image Image ![Responsive website design displayed on multiple devices including desktop monitor, laptop, tablet, and smartphone](https://cp-portfolio.acquia.site/sites/default/files/styles/large_w1024/public/2026-03/Gagliardi_Group_Featured_Image.png.webp?itok=96z_mqiN) Target Audience Research and funding partners, as well as future researchers Technology [Pantheon](/taxonomy/term/86) [WordPress](/taxonomy/term/66) Description University of Chicago Gagliardi Group: Academic Branding and UX Overhaul Attracts Global Talent ----------------------------------------------------------------------------------------------- The Gagliardi Group, a leading research entity at the University of Chicago, was limited by an outdated digital presence that did not reflect its prestige in molecular chemistry and engineering. The website lacked visual appeal, making it difficult to engage the global scientific community and attract top students and research fellows, which affected talent acquisition and funding. Clarity completed a full website overhaul and academic branding initiative, focusing on comprehensive UI/UX improvements and a cohesive brand identity with a new logo, custom icons, and a consistent color palette. The new design delivers a visually compelling, user-friendly website, supported by brand guidelines for future consistency. The platform now serves as a key branding and promotional tool, engaging a broader scientific audience, attracting top talent, and strengthening the Group's global reputation. Link [The Gagliardi Group](https://gagliardigroup.uchicago.edu/) Short Project Description Clarity developed a new logo, color palette, and unique icons to complement the new WordPress website as well as its associated digital materials in order to expand its communication reach for its newly re-located research center. Project Duration 2021 to Present Project Services [Logo Development & Brand Refresh](/taxonomy/term/31) [Responsive Design](/taxonomy/term/111) [UX & Graphic Design](/taxonomy/term/101) [Website Design & Development](/taxonomy/term/36) Accordion Display Field 1 | Website Redesign and Modernization -------------------------------------- ### Branding a new center for research and the University of Chicago. When the Gagliardi Group moved from the University of Minnesota to the University of Chicago, it needed both a new website that it could manage on its own moving forward, as well as a new logo and set of visual icons to reflect and represent its mission and direction. Clarity worked with Dr. Gagliardi and her team to develop a WordPress website with visual branding that truly reflected her research passions and enabled her team to completely control the content on the site moving forward. ### **Key Outcomes & Expertise:** - Developed a cohesive academic brand identity, including a new logo, color palette, and custom icons. - Executed a complete website redesign focusing on comprehensive user experience (UX) and interface improvements. - Delivered a visual platform that actively supports the attraction of top students and research fellows. - Created a critical branding and promotion tool accurately reflecting the Group's prestige to the global scientific community. 2 | Responsive Website for Researchers -------------------------------------- The Gagliardi Group needed to ensure that the information on its website could be easily found, scanned, and absorbed by all its target audiences regardless of the devices it was viewed on. Clarity solved this by developing and maintaining the website to be responsive across different screen sizes. The website layout shifts to optimally display the most important information even at the smallest screen sizes. ### **Key Responsive Outcomes:** - Launched a responsively designed website. - Delivered a secure, user-friendly platform to enhance public access and accountability.